Connect, Share, and Discuss all from the palm of your hand!

Monday, June 15, 2009 by Premedia Arts
Instant Gratification

I have been doing a ton of reading on social media marketing, digital media and corporate branding and the best ways to get it all out there in this crazy ever-changing world of instant gratification using twitter, blogs, and RSS feeds, etc. With the success of iPhones, the sky's the limit!

icons

So the wonderful world of Wikipedia defines Social Media as content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).  YAWN!!

Now in the immortal words of Chris Brogan its time to "Share, share, share!"

What makes a blog post something worthy of links? What makes a blog post something that people will send around to their friends? If you’re looking to find some kind of value and impact in your blog as a communication tool, it might be useful to know what makes a post share-able, versus those posts that people read and forget.

Some notable ideas from Chris's original post:
    1.    It starts with a picture that captures your eye.
    2.    No. It starts with a title that makes you pay attention.
    3.    It’s written in a human voice, and not corporate-ese.
    4.    You write in small words where possible. Remember: eschew obfuscation.
    5.    You use links out to resources liberally. Share, share, share.
    6.    Writing list posts never dies. Wish it weren’t true, but my top posts are lists. Always.


I gotta give it to him he's got some great ideas. (see Chris's original post)


My Two Cents...

Please don't use places like Twitter and Facebook, to name a few, as a dumping ground for every blog post you write. Try MyBogLog or something of that nature instead. Social Media spaces are made for communication... plain and simple. With that said, I don't think you'll get blocked by your followers for the occasional tweet about your best blog ever!

How does all this relate to Premedia Arts?


In the field of prepress services, color retouching and brand recognition it can be huge! Or hugely devastating!  Is print dead? The eternal question I am always pondering. Print as an art form will always be around, we are a tactile society after all. However, marketing a new brand or product?? Got a big sale coming up?? Stop sending me junk mail about it and tweet it, blog it and share it with the world!

What are your thoughts? Do you think print is dead? How do you use Social Media to your advantage in the world of prepress, design, or marketing? Is your blog share worthy?

Ciao
Joy

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